Micromarketing and MissionInsite
Training to Reach New People

The Great Commission has not changed in 2,000 years, but the way churches are connecting with new disciples has changed dramatically. Most prospective church members don’t just walk into a church service without first consulting social media or at least the church website.

That’s so 1986!

In fact, today’s savvy churches are going into the world to connect with potential new members by identifying them with software like MissionInsite. This specialized tool allows church leaders & pastors to understand their communities’ demographics, lifestyle, attitudes and spending habits.

And this is where evangelism gets fun!

Once pastors understand who lives near their church, that information can be used to micromarket* new or lapsed members with social media advertising. It’s not difficult or terribly expensive. It’s just a matter of:

  1. identifying prospective members interests through MissionInsite
  2. Inviting the identified audience to a program that matches their needs and interests
  3. helping these new persons to understand the gospel message

Our introduction webinar and two-part workshops will not only help church pastors and communications pros understand the importance of using MissionInsite, we are going to step up your social media digital marketing reach up a notch and teach you how to buy social media ads to reach new persons for the Kingdom.

Don’t miss this pilot program between the Texas Annual Conference of the United Methodist Church and Mission Insite in 2020.

Micro Marketing with MissionInsite 

February 4th   -   Free Online Intro Webinar

10:30 a.m.  - Register Online

MissionInsite 101 - The basics of MissionInsite recommended for everyone              

Cost: $0                                                                                     

Why is MissionInsite important for your local church?
How to plot members/active constituents?
Basic use of MissionInsite for church in the 21st century
MissionInsite video of how to upload people for plotting 

 

March 4th & 5th

March 4th at FUMC Longview - Registration

Workshop 201:  Advanced Class on MissionInsite

This session is designed for pastors, church leaders and communicators who really want to dig down deep to understand the analytics and demographics of their MissionInsite report.    

Cost: $25.00 registration fee per person

9:00 am – 11:30 am                                                                       
Lunch break 11:30 am – 12:30 pm
$10 lunch per person

Pre-requisite:  loaded membership and active constituents to MissionInsite for plotting to go to the next level.

 

Workshop 301:  Using MissionInsite to Target New People with Social Media    

This session is designed for communicators, pastors and church leaders who want to learn how to take their MissionInsite information and build a social media campaign to attract new members. 

Cost: $25.00 registration fee per person
12:30 – 3:30 pm
 

March 5th at The Woodlands UMC - Registration

Workshop 201:  Advanced Class on MissionInsite

This session is designed for pastors, church leaders and communicators who really want to dig down deep to understand the analytics and demographics of their MissionInsite report.    

Cost: $25.00 registration fee per person

9:00 am – 11:30 am                                                                       
Lunch break 11:30 am – 12:30 pm
$10 lunch per person

Pre-requisite:  loaded membership and active constituents to MissionInsite for plotting to go to the next level.

 

Workshop 301:  Using MissionInsite to Target New People with Social Media    

This session is designed for communicators, pastors and church leaders who want to learn how to take their MissionInsite information and build a social media campaign to attract new members. 

Cost: $25.00 registration fee per person
12:30 – 3:30 pm

 

Classes 201 & 301 Attendee Requirements:
Laptop with mouse
Already uploaded membership and active constituents to MissionInsite for plotting 
Average technology skills and understanding

Any person who registers for both 201 & 301 level classes, lunch will be provided at no cost.

*Micromarketing is a strategy where advertising efforts are focused on a small group, or target audience. By grouping individuals based on certain demographics, organizations can determine where their advertising will be most effective.

 

RESOURCES:

SocialPresentation.pptx

UsingMissionInsiteforMissionAlignment.pptx

Easter Graphics for Churches

ACS Technologies: https://www.acstechnologies.com/

Ministry Resources: https://ministry.acst.com/

Facebook Ads Guide: https://www.facebook.com/business/ads-guide

Facebook Business Manager: https://www.facebook.com/business

Facebook for non-profit: https://socialgood.fb.com/learning-support/ads/#create-an-ad-account

Facebook free donation tools: https://socialgood.fb.com/charitable-giving/

Ads Manager Quick Link: https://lnkd.in/gQFVT9F  or use the dropdown top right and select Manage Ads

Facebook Ad Sizes: https://www.facebook.com/business/ads-guide

Facebook Courses: https://www.facebook.com/business/learn/courses

Pixel your site: https://blog.hootsuite.com/facebook-pixel/

Canva Creative Free for Non-Profits: https://about.canva.com/canva-for-nonprofits/

Google non-profit Advertising dollars: https://www.google.com/grants/

Free Landing Page Creators: WIX - Site123 - WordPress.com - Unbounce - Instapage

Google UTM parameters: https://ga-dev-tools.appspot.com/campaign-url-builder/