Social Media /Graphic Arts Specialist - Texas Annual Conference, Houston


12/11/2019

The Social Media/Graphic Arts Specialist will handle all aspects of social media and graphic arts development for the official Texas Annual Conference accounts including keeping a content calendar, scheduling posts and developing all graphic arts projects for the business office.

The Texas Annual Conference of the United Methodist Church is the business office for 700 churches and other ministries from Houston and the Southeast Texas area. The communications team tells the faith stories of the churches and their ministries through a variety of mediums both internally and externally. As the Social Media/Graphic Arts Specialist, you will be instrumental in shaping these faith stories to make disciples of Jesus Christ for the transformation of the world.
 
The Social Media/Graphic Arts Specialist will handle all aspects of social media and graphic arts development for the official Texas Annual Conference accounts including keeping a content calendar, scheduling posts and developing all graphic arts projects for the business office. The Specialist will oversee managing Twitter, Facebook, and Instagram accounts (and others as needed) and should have a full understanding of each platform. A knowledge of the United Methodist Church, its theology, structure, and practices are vital. The Specialist will also coordinate with churches on events and social media initiatives. The Specialist is expected to increase overall audience size and engagements to get more member churches involved in social media. Excellent writing skills and stellar interpersonal communication skills are a must. The Specialist reports to the Director of Communications and needs to be a team player.
 
Account Management

  • Manage social media accounts on @txumc Facebook, Instagram, and Twitter
  • Budget ad dollars and get the most out of ad spending
  • Keep all profile information up to date
 
Audience Expansion and Engagement
  • Define audience for each platform
  • Develop strategies to grow @txumc’s audience and meet regularly determined benchmarks
  • Create content to engage audience and increase exposure
 
Daily Interaction
  • Moderate questions and comments on social media pages
  • Respond to information requests in collaboration with Director of Communications
  • Promote @txumc news and events
  • Reach out to new people daily
  • Create relationships with social media managers of member churches
 
Content Creation
  • Create content and campaigns to engage audience and increase exposure
  • Compile pictures from events at member churches and post to @txumc social media
  • Tailor content as needed to increase audience response
 
Database Management
  • Keep track of social media contacts
  • Categorize contacts based on position and purpose
  • Be able to quickly reach out to social media contact is needed
 
Public Information
  • Share all news and information published by @txumc
  • Respond to questions and answer all inquiries about news
  • Be knowledgeable about current events within the @txumc and UMC as a whole
 
Event Hosting
  • Schedule all events and/or stories to go out on Facebook and Instagram
  • Schedule tweets to go out leading up to events
  • Post within event page to encourage participation
 
Relationship Management
  • Stay in contact with member churches through email/phone
  • Encourage them to share news with @txumc
  • Obtain images from events to use on @txumc social media
  • Encourage social media involvement from all churches
 
Graphic Design
  • Provide design services to department and centers as requested through the Bishop or Director of Communications
  • Educate staff on design services and encourage usage
  • Order business cards for staff, place bids and follow-up with printers
 
Photography and Videography
  • Serve as back up photographer and videographer to assist Digital Content Manager, as needed
  • Attend events as requested by Director of Communications to provide coverage for conference media
 
Qualifications
Bachelor’s degree in communications, digital media, marketing, or graphic arts. Spanish speaker a plus. Three to five years of experience.
Working knowledge of the following: Adobe Illustrator, InDesign, Photoshop, Media Encoder, and Premier. Also familiar with Facebook Business and social reports scheduling app.
                                           
  
Submit resume, cover letter and samples to:  Shannon W. Martin
Texas Annual Conference of the United Methodist Church
5215 Main Street
Houston, Texas 77002
smartin@txcumc.org