How to Avoid the Three Most Common Communication Mistakes
Churches will communicate more effectively by Saying less – but with greater clarity—in ways that connect with their various audiences.
Ironically, more information is not always better. Anyone attempting to get a drink of water from a fire hose might understand the concept behind the popular phrase, “Less is More.” The Lewis Center for Church Leadership via the United Methodist Communication newsletter shares three common mistakes made by churches attempting to connect with their audiences and several anecdotes to help avoid the common pitfalls.
Read how saying too much, talking to insiders and forgetting the ‘heart’ of the message will leave church members disinterested and disconnected.